You pay nothing upfront   and they do not take a cut of your sales. Apple iBookstore. Repeat. Choosing Your   Ebook Retailers and Distributors
Ebook distribution to major retail outlets is free and fairly straightforward, at least once you have ebook files ready to go. For example, you might sign up with Pronoun (because they offer the best royalties   on Amazon ebook sales), but then add in Smashwords to get the library market that Pronoun doesn’t cover. They also offer   data-based marketing insights and tools to help you better sell. Truant
How to Market a Book by Joanna Penn
Let’s Get Visible   & Let’s Get Digital by David Gaughran
Your First 1,000 Copies by Tim Grahl
Secrets to Ebook Publishing Success by Mark Coker (free)

To Find Freelance Help
Usually a referral is best; ask successful authors in your genre who they recommend. They take a cut of your sales. (While most retailers and distributors try to offer good Word-to-ebook conversion, results and quality vary tremendously. The good news is that you don’t have to choose between working directly with online retailers and using ebook distributors, since it’s rare for any distributor to demand exclusivity. Lan)
10 Ways to Find Reviewers for Your Self-Published Book   (Empty Mirror)
The Indie Reviewers List   (The Indie View)
Author Tools and Promo Sites (Martin Crosbie)
7 Strategies and 110 Tools to Help Indie Authors Find Readers and Reviewers   (Digital Pubbing)
Are Paid Book Reviews Worth It? Gaining ground, international presence. You can also change your   mind   at any time (although not without some administration hassle and sales downtime). Putting Together an ARC Team and Getting Lots of Reviews (SFF Marketing Podcast)
The Ultimate Guide to Goodreads for Authors   (The Creative Penn, Mayor A. Reedsy, a vetted marketplace of publishing-focused freelancers
Bibliocrunch, another marketplace
Editorial Freelancers Association, where you can post your jobs on their job board for free

Great Sites That Cover Self-Publishing and   Ebook Publishing

Alliance of Independent Authors
Joanna Penn
Joel Friedlander
Sell More Books Show (podcast)
David Gaughran
Kristine Rusch
Lindsay Buroker

News & Trends About Ebook Publishing

Digital Book World
The Digital Reader
The Independent Publishing Magazine by Mick Rooney
Mike Shatzkin
Kindle Boards Writer’s Cafe (popular hangout for self-publishers)
The Hot Sheet (my email newsletter for authors, subscription required) No upfront cost; they take a cut of your sales. KDP Kids’ Book Creator: for creating children’s picture books
Apple iBooks Author:   will limit you to Apple iBookstore, but the software is free; supports multimedia
Blurb: produces print + digital full-color books, with distribution to major retailers
Book Creator:   iPad app for illustrated books, great for children’s authors
Again, if you need assistance preparing your ebook files, try eBookPartnership. Creating Basic Ebook Files
Assuming you have a finished and polished manuscript ready to be published, your first task is to create an ebook file; EPUB is the industry standard ebook format accepted by nearly all retailers. About the only thing that remains constant in ebook publishing is that it changes—everything from the services to marketing strategies. Sales have been dropping significantly over the last couple years. Ney-Grimm)
Read in-depth analysis and overview   of major book promotion and discount sites (ALLi)

Getting Reviews
Wondering how to   get readers (and others) to review your book? Write. The largest ebook distributor of self-published titles that’s been around the longest and has the widest reach, particularly to the library market. The Strategic Use of Book Giveaways (Jane Friedman)
Do Goodreads Giveaways Work? Draft2Digital. Publish. Kobo. (Rob Kroese)
How Authors Can Find Their Ideal Reading Audience (Angela Ackerman)
Hit the eBook Bestseller Lists with Preorders (Mark Coker)
Social Media Marketing That Reaches Your Audience
Six-Figure Book Promotion Strategies for Authors (Written Word Media)
How to Write and Market Romance with J.A. For example, you could choose to work directly with Amazon KDP to sell your ebooks on   Amazon, then use an ebook distributor such as Draft2Digital or Smashwords to reach other retailers. Working directly with online retailers usually means better profits, more control, and more access to marketing/promotion tools (but not always). Similar to Smashwords, but smaller and more customer-service focused. 2 ebook retailer in U.S. Key ebook distributors

Smashwords. 5 Ways to Use Facebook Groups to Build Book Buzz (BookBub)
Facebook Advertising for Authors with Mark Dawson (The Creative Penn)
How to Get Your Book Sales Moving with Facebook Ads (The Creative Penn)

Advertising and Other Monetary Investments in Book Marketing
Before you pay to hire help (or to advertise), make sure you’ve identified very   specific goals you want to attain (beyond “sell more books”), and a very specific audience you’ve   decided to target. Creating Enhanced, Multimedia, or Full-Color Ebooks
If you’re publishing a highly illustrated work, such as a children’s picture book, an enhanced ebook, or need to have a fixed layout book—where text doesn’t reflow from page to page—you’ll either need to hire someone or use a special portal for publishing and distributing your work. Optimizing Your Product Page and Description
When you upload your ebook to retailers, you need to craft   strong book descriptions, research your best categories and keywords, and do whatever you can to increase the likelihood that someone who sees your book page on Amazon will make a purchase. Bottom line: There’s no one right way to go about it, since it depends on your time and resources, your books, and your marketing strategy. Working with ebook distribution services usually means giving up a percentage of your profits to the distributor, in exchange for the centralized administration and management of all your titles. (J.M. To work, it has to be done thoughtfully and strategically. You could even choose to use two ebook distributors. by Sean Platt and Johnny B. Huss (The Creative Penn)
98-item list for planning a book launch or re-marketing your book   (BookBub)
How an Enterprising Author Sold a Million Self-Published Books (Copyblogger)
How to Self-Publish Children’s Books Successfully (Darcy Pattison)

Giveaways and Discounts
Most self-published authors gain visibility in the market by giving away their work or offering discounts. Or you could choose to distribute directly to Amazon, Apple, Kobo, and Nook (by using their do-it-yourself portals), then use Smashwords to capture the rest of the market (such as Scribd and libraries). Important for the Canadian market. Writing Your Book’s Back Cover Copy (Jessi Rita Hoffman)
The Importance of Categories, Keywords, and Tags (M. But it requires you to acquire new skills if you don’t want to waste our time and money. Louisa Locke)
How to Improve Your Amazon Book Description and Metadata (Penny Sansevieri); also here’s another article by Penny on the same topic
Amazon Sales Rank: an explanation of what it is and what you need to know about it (ALLi)

Sales, Marketing, and Promotion
By far the hardest part of ebook publishing is making readers   aware your book exists—then convincing them to buy it. Probably sells 60-80% of all ebooks, more for some authors and titles. Widely considered the No. Otherwise, here are a few options for finding editorial and marketing assistance. Why (Many) Publicists Don’t Work With Self-Published Authors (Dana Kaye)
Top 5 Money Wasters in Book Publicity (Dana Kaye)
Using Amazon KDP Ads to Sell Your Ebook on Amazon (Rob Kroese)
How to Sell Books With BookBub (Skipjack Publishing)
Case Study: Using NetGalley and Goodreads for Book Marketing and Publicity   (Jane Friedman)

Excellent Book-Length Guides on Self-Publishing
These guides give you an overview of what you need to learn and accomplish to sell books, in any format. Here, I regularly update   best resources I know of related to learning   to publish an ebook, finding the right e-publishing distributors and services, and staying on top of changes in the industry. Most important ebook retailers in the English-language markets

Amazon. Some ebook distributors can also reach outlets you can’t on your own, such as the library market, and may offer you helpful tools to optimize book sales and marketing. Use them with caution.)

Vellum: easy-to-use software for Mac users only to produce EPUB files
PressBooks:   a WordPress-based system for producing both EPUB and print files
Scrivener: this writing software is not free, but it can export EPUB files
Apple Pages (can export EPUB files)
Sigil: an open-source software for producing EPUB files, requires some tech savvy
Reedsy: you can copy/paste your work into its free online editor, then export EPUB files
Draft2Digital: you can upload your Word doc for EPUB conversion even if you don’t use them as your distributor

If you don’t want the headache of creating your own ebook files, check out the services at eBookPartnership. An ebook distributor that reaches the key players: Amazon, Nook, Kobo, Apple, and Google. Unfortunately, this cannot be done through a simple Word export, but many tools and services will   help you prep an EPUB file. (Your upfront costs are almost always connected to   the effort of designing, formatting, and producing   those files, whether the cover and the interior—not distribution.)
Assuming you have ebook files ready to go, you have a choice to make: Would you rather deal with each online retailer directly, or would you rather reach them through an ebook distribution service? Indie author Nicholas Erik   offers loads of advice on book marketing and promotion
Is Amazon Exclusivity Right for You? Barnes & Noble Nook Press. (Jane Friedman)

Facebook Strategies
Facebook has more than 1 billion users and can be an important part of your book marketing arsenal. Pronoun.

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