Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the   marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews. Today I’m happy to share an exclusive with my readers: a case study on the book launch for   Mission: Jimmy Stewart and the Fight for Europe   by Robert Matzen. Here’s an overview of what you’ll find in   the hour-long discussion, with time stamps:

4:05: Getting to know the project   and determining goals
9:05: What goals were set for the book
11:15: Action item #1: Create pre-publication buzz with consumer market targets (using NetGalley and Goodreads)
25:40: Action item #2: Obtain book trade reviews to establish visibility with buyers (librarians and booksellers) for holiday 2016 season
34:30: Action item #3: Generate major media coverage around release through Christmas 2016
42:15: Results obtained from action items #1 and #2
45:45: Results obtained from action item #3
49:00: Results recap
50:30: Key takeaways And   Smith Publicity is a full-service book publicity firm which, since 1997, worked with thousands of authors and publishers in promoting books from every genre—from New York Times bestsellers to first-time, independent titles. Over 300 publishers and hundreds of indie authors use NetGalley to offer advance review copies of their books and generate early buzz in the book community. Any publicist or author can implement the tactics covered in this case study, which include (but are not limited to) how to incorporate NetGalley’s tools into wider campaigns.

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