9. Amazon has an estimated 65 million US Prime members. KU costs $9.99/month and is strongly dominated by self-published books—none of the major publishers participate. In partnership with Porter Anderson, I write and edit The Hot Sheet, an industry newsletter for authors. 6. 8. 5. In 2016 alone, it’s believed Amazon Publishing released more than 2,000 titles. In 2014, AmazonCrossing surpassed all other US imprints and publishers in releasing translated fiction. The most popular Prime feature remains free two-day shipping in the United States. Ebook sales at Amazon increased by 4% in 2016 (again, as estimated by Author Earnings),   despite Big Five ebook sales declining. KU’s biggest US competitor is Scribd. 4. Eight of the top 20 Kindle sellers in 2016 were from Amazon’s own publishing imprints. In 2015, it published 75 translated books, 50 more than the next biggest publisher, Dalkey Archive Press. Prime memberships are now believed to account for $7 billion in revenue each year, and a recent survey showed that Prime memberships are popular with the more affluent. Audible’s customers are estimated to have listened to 2 billion hours of programming in 2016, double the 2014 figure. Barnes & Noble’s sales declined by 6% in 2016, and sales from mass merchandisers (Target, Walmart, etc.) also declined. All the books are face out, so the emphasis is on curation, and no prices are listed. Amazon owns and operates three bricks-and-mortar bookstores, with five more on the way in 2017. If you enjoyed this post,   take a look at The Hot Sheet and sign up for a 30-day trial. 1. To the extent that print is “back,” one can connect it to Amazon’s discounting. They’re relatively small (3,500 square feet); the average Barnes & Noble is ten times that size. 2. Amazon’s print book sales grew by 15% in 2016—as estimated by Author Earnings. 7. Meanwhile, other bricks-and-mortar retailers are suffering. 3. Kindle Unlimited (KU), Amazon’s ebook subscription program, is estimated to represent about 14% of all ebook reads in the Amazon ecosystem (according to Author Earnings). However, print book sales have grown   largely because Amazon sold more print books. This gain was primarily driven by Amazon’s own discounting on print. If print is back, it’s partly because consumers are unwilling to pay more (or about the same price) for an ebook. 1 retailer in the US of audiobooks. Nielsen’s Jonathan Stolper said at Digital Book World, “Price is the most important and most influential barrier to entry for ebook buyers, and the increase in price [at publishers] coincided with the decrease in sales.” Any talk about digital fatigue, the consumer’s nostalgia for print, or a preference for the bookstore experience isn’t supported by the sales evidence—which Author Earnings’ Data Guy was eager to point out. Amazon now has 13 active house imprints. Over the last year, here are some of the most important things we shared   about Amazon that every writer should know. Since 2013, the traditional book publishing industry has enjoyed about a 3% increase in print book sales. Amazon is adding   100,000 jobs   in the next 18 months. (Audible is owned by Amazon.) Audiobooks are the largest area of growth for the book publishing industry, and Audible is the No. Furthermore, Amazon is the largest publisher of literature in translation. Prices are variable and depend on whether the customer is an Amazon Prime member. When it comes to print book sales for the major publishers,   Amazon represents roughly 50% of the pie; wholesalers, libraries, and specialty accounts are 25%; Barnes & Noble is in the teens; and independent bookstores are about 6-8% of the print book market. Read more about this trend in the New York Times.

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